Marketing enables a business to stay afloat with the stiff competition in place. If you looked at marketing keenly you would realize that it plays several roles to help a business make a mark in the market. A customer may know about the existence of a product but without constantly being reminded , they may fail to buy the product.
Marketing has an informative role where a customer gets to know about a product that has been introduced to the market, what’s different about it and why they should consider buying it? There are different techniques and methods used in marketing, influencer marketing is fairly new to the market. The moment a product or a service is introduced to the market , there is a specific target group that is being targeted. Instead of looking at the entire target marketing , influencer marketing technique will have attention on particular categories of people rather than on the whole targeted market. Influencers are the people who have been specifically been cut out from the target market. Influencers have some influence over the buyers in the market hence the reason for them being singled out .
The business world has changed thanks to social business , before making some key decisions in the current times, one has to consider the effect that social media has to play in it all. Social media can be looked at in a several ways when it comes to marketing and not just an avenue through which to come into contact with potential customers. Communication has been revolutionized by social media and this has seen the emergence of influencers. You can easily identify an influencer , they will have a lot of followers on social media and in addition to that they have some respected views on the same platforms. Having positive impacts on sales is the reason behind influencer marketing has taken the business marketing by storm.
This shows that it’s not about awareness creation. An influencer is very sensitive and when selecting one , a business department in charge needs to be very thorough. In the current times that we are living in, people prefer to trust brand research or hearing about a product from a trusted person. Non for profit organizations that need marketing are better placed with influencer marketing strategies. Potential influencers need to have serious numbers of followers, you will not achieve what you want top if your influencer does not have the masses that you are after.
A good influencer has some sense of easily identifiable connection with the brand that they are selling, an influencer that is cold to the brand or who is forcing a relation with the brand will fail the brand.An influencer needs to be active on the platforms where they have lots of followings. An influencer needs to be as active as they can be when they are endorsing a brand , fact is a business needs to see the influencer speaking about the product as much as possible.